Exceptional Brands.
Unmatched Support.
Proven Success.

Exceptional Brands Unmatched Support Proven Success

We Are #1

Watkins is the largest manufacturer of hot tubs in the world with over 1.8 million spas in gardens across the globe. Our operational footprint includes manufacturing and distribution facilities, with over 90,000 m2 of production space.
HOT SPRING SPAS
  • #1 Overall quality of dealer training programs
  • Consistently ranked among the top brands recommended by industry professionals.
CALDERA SPAS
  • Would recommend to other pool & spa professionals
  • Overall customer service responsiveness
  • Overall quality of in-field dealer support
  • Overall quality of dealer training programs.
Spa Certified Manufacturer

Leading the
industry in
innovation
for over
four
decades.

At Watkins, our focus has always been on making the best hot tub experience even better, through continual advancements to both our products and the ownership experience.

INNOVATION IS AT OUR CORE

Since 1977, when Hot Spring Spas introduced the first fully insulated hot tub with underwater lighting and toploading filters, we’ve continued to raise the bar with breakthrough technologies like Moto-Massage®, the world’s first moving hydrotherapy jet, and the FreshWater® Salt System, the worry-free way to keep spa water clean, fresh, and natural-feeling. Our newest innovation, FreshWater IQ, applies cutting-edge technology to make water care easier than ever with a smart monitoring system that tests water every hour, then provides easy to follow recommendations when corrections are needed.

WATKINS IS BACKED BY MASCO, A FORTUNE 500 COMPANY WITH A 95-YEAR HISTORY

Fortune 500 Company

You, your employees, and your customers can have peace of mind knowing that we will stand behind our brands and deliver exceptional quality for years to come.

Other MASCO brands include Hansgrohe, Axor, Bristan.

Delta Logo
Behr Logo
Hansgrohe Logo

GLOBAL FROM THE START

With dealers in more than 70 countries worldwide, offering a solution that is “global from the start” is part of our DNA. More than anyone else, we understand your in-country needs and the needs of your consumer, and we have the resources to provide you with the local support you need.

When you partner with us, you can count on:

  • Multi-lingual, highly specialised sales support and technical support staff that can support your company’s needs.
  • Localised marketing materials and trainings.
  • Strategically placed distribution centres in Belgium and the United Kingdom.

WELLNESS IS A WINNING SALES STRATEGY

Now more than ever, people are looking for ways to relax, reconnect, reduce the effects of aging and live healthier, happier lives. Watkins delivers on its promise of wellness like no other company, with products designed for comfort and long-lasting performance. Thanks to our independent dealer network, our products invigorate and transform users all over the world.

We are experts at educating and empowering our dealers to share the transformative benefits of regular spa, sauna and swim spa use through robust programs and marketing support.

DEALER PROGRAMS

 1.APEX Partner Program

The Watkins Wellness APEX Partner Program incentivises growth, rewards performance and helps us grow market share together.

2.Incentive Trip

Experience travel the Watkins Way! Each year, qualifying dealers are rewarded with an all-expense paid trip for two when they achieve their sales goal.

MARKETING SUPPORT

Harness the Power of Digital Marketing

We focus on driving category growth, brand awareness, and lead generation for our dealers. By using data insights and a shopper-centric approach, we provide timely information to facilitate the buyer’s journey and deliver high quality leads with higher purchase intent. We test new lead generation channels and continually optimise our websites, programs and campaigns*.

*In select markets.

Transform Your Showroom into a Selling Machine

The key to success for modern brick-andmortar retail locations is creating the kind of hands-on experience people can’t get online. Investing in your showroom can produce great results for your business.

The more comfortable your guests are and the more enjoyable their shopping experience is, the more time and money they will spend in your showroom. Check out our Showroom Guide for showroom fundamentals, sample design layouts, tips on space planning, paint, lighting, flooring and more!

We are experts at educating and empowering our dealers to share the transformative benefits of regular spa, sauna and swim spa use through robust programs and marketing support.

Transform Your Showroom into a Selling Machine
Watkins Wellness Hot Tubs

Reach Your Market through Events & Promotions

With access to annual marketing calendars, compelling campaign offers, and customisable advertising materials, we make it easier than ever for our dealers to host successful events throughout the year

Explore our brands.

Watkins Wellness proudly offers a diverse selection of top-quality brands that bring transformational wellness benefits to the customers’ homes and gardens worldwide, catering to every need or budget.

No matter which brand you choose, you can be confident it reflects our unwavering commitment to quality and innovation.

In the following pages, we’ve provided an overview of a few our brands to help you determine which ones best suit your business and customers.